Roca Wear is a premium fashion streetwear brand based in New York. Damon Dash and Jay-Z started the brand in 1999 as a Band, which was a trendsetter for HipHop Streetwear. RocaWear quickly gained commercial success, grew and expanded. RocaWear has been in constant development and is highly innovative in regards to manufacturing, application techniques and design development. Additionally, to the success story, the famous “Happy” artist Pharrel Williams clothing label Billionaire Boys Club and Roca Wear joined a partnership in 2011 #OneShouldStickToOne'sOwnClass

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